Is profit important to you? Working with a real estate professional can be the smartest decision to make the most money in the shortest time when selling your home. Many homeowners attempt the process on their own thinking they will save money, but this is not always the best choice. Last year, 89% of buyers were represented by a Realtor and the “average for sale by owner” sold for almost 8% less than those sellers working with an agent to market their property and represent their interests. Having an experienced agent by your side can actually save you money and make the most of your largest asset.
The number one reported reason not to go through an agent was to save money by avoiding a commission (generally 6% for the listing side), and when looked at by itself, that seems very simple and logical. Unfortunately, this does not account for the payment to agent who will bring the buyer (remember, 89% of buyers use an agent) and expect compensation. When you combine the 3% paid to an agent who is not looking out for you (the buyer’s agent) and the lower average sales price, unsuspecting homeowners usually end up losing money when the dust settles and checks are cut at closing. This can be very frustrating for the consumer who set out trying to save money and ends up with less money for their family.
Why do profits increase when using a Realtor….? It’s because Realtors have the knowledge, experience, and tools to set an appropriate price for your home and get the most exposure to qualified buyers. First impressions are key! Homes that are priced appropriately when they first hit the market end up selling faster and for a better price, as opposed to homes that linger on the market with a trickling price tag.
A Realtor will help you save time as well! In today’s high tech world, anyone can post a basic ad online….that’s not the challenge. It will consume your days trying to handle inquiries, showings, disclosures, financially qualifying buyers, lining up inspections, appraisers, repairs, title work, insurance and more. Not only is your Realtor there to handle the transaction itself, but they help you prepare your home for the market, screen out unqualified buyers, and handle appointments that would take away from your time at work, with the family, or just relaxing. The agent makes the process easier and efficient.
In short, when you list your home with a Realtor, you not only get the marketing power and network from an industry professional, you get a partner to handle details, guide you through the arduous process and negotiate on your behalf to help you maximize your net profit.
At Weichert Realtors – The H2 Group, our team of professionals has the resources and experience to make your transaction a successful one. Our goal is customer satisfaction with each buyer and seller and we achieve this by watching out for your bottom line, providing sound guidance, and advocating for each person we represent. Call us today and see how we can make you the most money, in the shortest amount of time, and with as little stress as possible.
“Invite us in. We bring results.”